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How Social Media Has Energized Small Arts Organizations — An Interview with Diablo Ballet’s Dan Meagher

For small companies like Diablo Ballet, social media has come into the forefront as a cost-effective vehicle to get audiences involved in the arts in a new and interactive way. In the past, marketing personnel for arts organizations had to navigate the expensive ad formats in print, television, and radio to get their message out. Often, local media would donate print space or airtime as part of their public service commitments, but this tended to be an unpredictable delivery method, dependent on too many variables, including space availability and the personal commitment of individual station managers.