Neuromarketing could make mind reading the ad-man’s ultimate tool: Neuroscience and marketing had a love child a few years back. Its name – big surprise – is neuromarketing, and the ugly little fellow is growing up. [Guardian]
Once a sex offender, always a sex offender?: Sex crimes evince such strong feelings of revulsion and repugnance that it is perhaps not surprising that people misunderstand their nature. The public, whose opinions are reinforced by portrayals in the media and in popular culture, believes that sex offenders will almost always repeat their predatory acts in the future and that all treatments for perpetrators are ineffective. The truth is not so cut and dried—and gives us cause for hope in certain cases. [Scientific American]
Lawyers Fight DNA Samples Gained on Sly: The two Sacramento sheriff detectives tailed their suspect, Rolando Gallego, at a distance. They did not have a court order to compel him to give a DNA sample, but their assignment was to get one anyway — without his knowledge. [NYT]
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