Scholastic Accused of Misusing Book Clubs: Scholastic Inc., the children’s publisher of favorites like the Harry Potter, Goosebumps and Clifford series, may be best known for its books, but a consumer watchdog group accuses the company of using its classroom book clubs to push video games, jewelry kits and toy cars. [NYT]
How to create a buzz about a book: The aim was to take a different approach from the usual run-of-the-mill press and poster ads and instead to create what he refers to as “heat” ahead of the launch. [Guardian]
Diane Keaton to Write Memoir About Her Mother: The actress, of “Annie Hall” and “The Godfather” fame, will write a memoir for Random House about her mother’s 15-year battle with Alzheimer’s disease [NYT]
Obscure Tolkien book to come out this spring: “The Legend of Sigurd and Gudrun,” a thorough reworking in verse of old Norse epics that predates Tolkien’s writing of “The Hobbit” and “The Lord of the Rings” trilogy, will be published in May by Houghton Mifflin Harcourt. [Yahoo]
In Web Age, Library Job Gets Update: Ms. Rosalia, 54, is part of a growing cadre of 21st-century multimedia specialists who help guide students through the digital ocean of information that confronts them on a daily basis. These new librarians believe that literacy includes, but also exceeds, books. [NYT]
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